Agency for branding, advertising and design | evoq Zurich Cologne
Integrated fundraising campaign for Sozialwerk Pfarrer Sieber
Tanja and Fritz have found shelter at Sozialwerk Pfarrer Sieber. After years of living on the streets in all weathers, they now have warmth, community and hope for a new start. Their stories are a central part of the winter campaign. They show that a donation provides more than just a roof over the heads of those affected. The campaign slogan «Create a home» is unambiguous and straightforward as a call to action.
Versatile media selection for an important topic
The fundraising campaign is based on three pillars. The first and most important tool is a direct mail campaign to existing donor addresses. Secondly, an eye - catching flyer campaign in the greater Zurich area is used to address new target groups. Both the direct mail and the flyers feature real testimonials and show what concrete and measurable achievements the Sozialwerk Pfarrer Sieber accomplishes each year thanks to donations. The third measure to raise awareness for the campaign consists of posters, advertisements, social media films and posts.
Central to all three measures is the recurring and consistent message with the campaign motif of a homeless person. The color magenta and the chalk line in the shape of a house are reminiscent of previous campaigns and guarantee recognition for the Sozialwerk Pfarrer Sieber.
Important annual fundraising campaign to cover outstanding costs
The winter campaign is of essential importance for the Sozialwerk Pfarrer Sieber. The proceeds are used to provide year-round services to people on the margins of our society who are not covered by public funds or social security. With the aim of supporting, caring for, and helping people, the social welfare organization not only creates a home for cold winter nights, but also provides opportunities for social interaction, protection and prospects throughout the year.
