Agency for branding, advertising and design | evoq Zurich Cologne
The Wacom booth at CES
The CES in Las Vegas is the world's largest trade fair for consumer electronics. Here, Wacom wants to present more than "just" products - the trade fair appearance is intended to contribute to the brand.
evoq has developed a trade show booth in which a brand element, the colorful ellipses, becomes the dominant stylistic feature - and the booth's furniture: Standing ellipses provide ample space for product and brand messages, horizontally inserted ellipses serve as display areas for products. Together, they create a real eye-catcher, with the largest standing ellipse measuring an impressive 1.70 m x 3.10 m.
Invited business partners were able to take a look into the future in the Corporate Area: Here, Wacom shows how "analogue" work with pen on paper and digital worlds will unite in the future. As this development not only affects the business sector, but will also take place in the private and educational sectors, the Corporate Area consists of an office, a living room and a children's room.
