Agency for branding, advertising and design | evoq Zurich Cologne
Refresh of a complex appearance
Swiss Olympic, the umbrella organisation of Swiss sport and the National Olympic Committee, is having its visual identity renewed. Under the guidance of evoq, weaknesses are identified in a comprehensive brand audit, the brand structure is streamlined, and brand communication is modernized.
The core of the task is to express the emotions and enthusiasm of sport on- and offline. In addition, the visual identity of Swiss Olympic is being made fit for the digital age. In doing so, the project team is consciously building on what already exists and what has been tried and tested - all in the spirit of further sustainable development.
Brand structure reloaded
Together with the renewal, all brand and logo applications with sponsors, partners, schools and other organisations will be scrutinised. The Swiss Olympic logo will be given a fine overhaul and the affiliation of the programme brands "Schule Bewegt" and "Cool & Clean" to Swiss Olympic will be clarified.
