Conveying the urgency of homelessness 

We all know they exist. People who live on the streets all year round. Hopeless. Without opportunities. Homeless. Society is overwhelmed by the issue and looks away. “What can I do about it?” This helplessness needs to be addressed and the public needs to be shown the effectiveness of a donation. 

An idea that alleviates the hardship of homeless people's lives 

It's quite simple: every donation to Sozialwerk Pfarrrer Sieber makes a difference. Whether large or small, every contribution reduces some of the hardship in the lives of those affected. The aid provides shelter, hope, warmth and community. evoq translates this immediate impact into an eye-catching motif, creating a distinctive and recognizable campaign look. 

A familiar campaign look reinterpreted 

With its bold pink color, the campaign builds on last year's successful visuals. The bright, friendly faces make the hope directly palpable in all implementations and underscore the urgency of the issue. 

Emotional stories, tangible impact

Documenting the individual stories of those affected reveals the invisible human destinies behind homelessness and paints an authentic picture of the challenges they face. This is a key element in reaching the target group in a highly competitive donation market. 

Consistent impact across all channels 

The campaign focuses on existing donors, who are addressed with personal stories of those affected in a targeted mailing. With flyers, newspaper inserts and advertisements SWS gains new addresses for its donor base and at the same time activates less involved people. F12L posters at the main train station and hanging cartons in VBZ trams and buses increase visibility and reach. Social media spots also address younger target groups and draw their attention to this highly topical issue in a way that is appropriate for the target group.