Agency for branding, advertising and design | evoq Zurich Cologne
Complexity in a nutshell
With twelve employees, blumergaignat manages renowned construction projects in the healthcare sector. The core competencies lie in representing the client and in integral hospital construction consulting. Blumergaignat manages complex construction projects through all phases until project completion. The company has grown in recent years, now has two locations and has gained new, experienced partners.
Existing name as a valuable asset
What happens to trademarks containing family names when ownership changes? The advantages and disadvantages of a change of name must be carefully weighed up because, after all, a name is a valuable asset. This was also the case for blumergaignat. In a joint dialogue, the company decided to keep the well-known name "blumergaignat". The focus is on the relaunch of a strong brand with a contemporary design and a meaningful claim.
As the client's representative, blumergaignat represents a hub for complex construction projects. Blumergaignat brings together individual parts in demanding processes to form a coherent, functioning whole. This self-image, combined with the desire for a clear and high-quality design, was the starting point for the logo design. The hexagon is the basic element. This shape occurs both in nature and in technology and stands for the modular, systemic structure of complex processes, such as those represented by large building projects. The slightly rounded and rather soft language of forms in the logo and lettering expresses the closeness that blumergaignat cultivates with its clients. The claim "Your project. Our management" sums up the core competence.
Reference projects staged
The key medium is the new website, which evoq designed and programmed. The focus is on the reference projects, which transparently demonstrate the knowledge and experience of the blumergaignat specialists. Large, expressive images are shown for each project, underlining the detailed information in the project description. If you are interested, you can download the reference projects as PDF files. This is generated dynamically from the CMS TYPO3. This also means that the project descriptions can be created and centrally maintained within the CMS.
In a specially set up download area, information and downloads are provided for competitions that blumergaignat organises and accompanies. A distinction is made between public and protected projects. Public projects are accessible to all visitors, while protected projects require a user name and password. The new website thus serves not only as a communication channel, but also as a working tool for the operative day-to-day business in collaboration with third parties.
https://www.blumergaignat.ch/
